- April 15, 2017
- Posted by: Claire
A prominent inbound agency paid for my ghostwriting services; to write a blog post for their cient that would achieve two purposes: a) rank on the front page of search results and b) to promote another of their clients in the blog post, without being sales-y.
My client’s client wanted a blog post that would be of value to their target audience, put another client’s new software offering in a positive spotlight, and get the content to rank high in search results.
My client’s client is a prominent website that offers technical advice and news. The project called for a well researched blog post about marketing automation, that would provide a link to specific software for promotional and SEO purposes, as well as an SEO optimised blog post that would rank high in search results.
In this specific project, I designed a customized image – at no extra cost – to add that extra “tjuz” to the post – I wanted to provide an element that would be completely unique to the client, which is what a customized image – available nowhere else on the Internet yet – would do.
The post was about marketing automation, and I wanted to demonstrate how email marketing worked. (At the time, my business was known as Virtual Business Solutions, hence the logo in the image, which of course has been changed to First Steps Online Marketing):
Here is another image I custom designed specifically for this client because I wanted to demonstrate for beginner marketers, what online marketing in it’s most basic form entailed:
The blog post was ranked as the second organic result on the front page of Google search results within a few days of being published, achieving all my client’s client’s SEO and marketing objectives. At the time of this screenshot being taken (about 9 months later), the post I wrote had fallen to third place:
And in this next screenshot, by the comment made from at least one it’s readers, you can see that it also achieved the objective of promoting the marketing automation software that was being reviewed: