SEO Optimised Blog Post For Higher Search Ranking and Promotional Link

A prominent inbound agency paid for my ghostwriting services; to write a blog post for their cient that would achieve two purposes: a) rank on the front page of search results and b) to promote another of their clients in the blog post, without being sales-y.

The Challenge

My client’s client wanted a blog post that would be of value to their target audience, put another client’s new software offering in a positive spotlight, and get the content to rank high in search results.

The Project

My client’s client is a prominent website that offers technical advice and news. The project called for a well researched blog post about marketing automation, that would provide a link to specific software for promotional and SEO purposes, as well as an SEO optimised blog post that would rank high in search results.

In this specific project, I designed a customized image – at no extra cost – to add that extra “tjuz” to the post – I wanted to provide an element that would be completely unique to the client, which is what a customized image – available nowhere else on the Internet yet – would do.

The post was about marketing automation, and I wanted to demonstrate how email marketing worked. (At the time, my business was known as Virtual Business Solutions, hence the logo in the image, which of course has been changed to First Steps Online Marketing):

how basic email marketing worksHere is another image I custom designed specifically for this client because I wanted to demonstrate for beginner marketers, what online marketing in it’s most basic form entailed:

email marketing elementsResults

The blog post was ranked as the second organic result on the front page of Google search results within a few days of being published, achieving all my client’s client’s SEO and marketing objectives. At the time of this screenshot being taken (about 9 months later), the post I wrote had fallen to third place:

google search resultsAnd in this next screenshot, by the comment made from at least one it’s readers, you can see that it also achieved the objective of promoting the marketing automation software that was being reviewed:

comment on promotional blog post

Author: Claire
Not just a writer, Claire specialises in increasing your website traffic and online sales through the use of smart, search engine optimised content that is targeted towards a certain audience. She specialises in compiling online content for SaaS, Telecoms, small business and marketing. Claire comes from a background in marketing and service operations analytics focusing on the customer experience.