How to Hire a Freelance Copywriter + What to Look For

It seems a simple enough task to find a freelance copywriter. After all, all you want is a writer, and well, most people can write, can’t they?

Sure most people can write.

But most people cannot effectively compile content for the internet, because they are either not the right type of writer, or they don’t understand the raw objective of online content creation, and how to meet that objective.

Brochures, landing pages, blog posts, social media copy, and the content on your website that explains your products or services, all requires a specific set of skills that is not just good writing ability.

So with that in mind, let’s bound on…

What is a freelance copywriter?

Many companies or entrepreneurs get the titles of specific writers wrong. A freelance copywriter is someone who writes to achieve a marketing objective. It’s a writer who uses specific techniques to get the reader to take a desired action.

Freelance copywriters are needed for:

  • Blog posts where you want to weave a product or service into the content in a non-salesy way.
  • Brochures that explain products and services.
  • Landing pages that aim to get the reader to take a specific action.
  • Social media copy.
  • The informational content on your website.

Freelance copywriters are usually more expensive than freelance writers, because they had additional skill sets.

Check out the differences between a freelance writer vs. a blog post writer.

Avoid hiring the wrong kind of freelance writer, or you will not get the results you are after.

Where to find freelance copywriters

There is no shortage of people who call themselves freelance copywriters. 

However, as with any skill, some are better than others, and some are more skilled than others. 

It can be difficult to tell the difference, because most people who say they can write, sometimes really can’t, or more specifically, they can’t write to achieve your marketing purposes. But more on that below. For now, let’s focus on where to find freelance copywriters.

Conduct an internet search

The simplest method is to simply conduct an internet search and see what the search engine brings up. Best words to use are “hire” or “find” freelance copywriter. If you are looking for a writer in your location, simply add the location to the search.

This option is of course, free of charge. 

Tip! The websites who are featured in search results should be those of good writers because they’ve taken the time to include search engine techniques, but this is not guaranteed. 

If are looking for a writer that can increase your own website traffic, an internet search is a good way to go. However, be sure to check samples of their work before hiring them, or perhaps pay for a trial article to complete so you can check out their skills.

I specialise in compiling copywriting content. Find out more about my freelance copywriting services.

Freelance copywriter platforms

Freelance copywriter platforms are in abundance. In fact, if you do a search for “freelance copywriter”, you will undoubtedly be presented with a plethora of platforms as the first search results. 

The better known ones are Upwork and PeoplePerHour.

It’s pretty simple to get started, because you would just need to create an account, which takes a few minutes, and then post a job ad and wait for writers to respond with quotes.

Using freelance writing platforms is a good way to go, but there are pitfalls to be aware of, like sorting through poor quality writers as opposed to high quality. If your price is too low, you will get low quality writers applying for the job, and then it’s really a waste of money because the content they produce will not achieve marketing purposes.

The good thing about using these platforms is that it won’t take long to identify low quality writers from the good, as you can see it in their proposals. Watch out for whether they can follow instructions or not, and what their writing is like.

It’s always a good idea to personalise your job ad so applicants are forced to change the template they use – if they send the same application or proposal to every potential client, it’s a sign that they will probably not deliver high quality work.

Social media

Social media is a great place to find freelance copywriters, and you can see them in action too, because they are likely to be using social media to interact with others.

Good social media platforms to find writers are via LinkedIn, Twitter and Facebook:

LinkedIn

Simply conduct a search on LinkedIn, using the following simple formula:

Niche + freelance copywriter

LinkedIn will bring up all the profiles of freelance copywriters. You can then go into each one to find out more.

Twitter

There are many very good writers on Twitter, and all you have to do to find them, is use the search function, also with the following formula:

Niche + freelance copywriter

Facebook

If you conduct a search on Facebook, you will get search results that show all mentions of the term you search for, including pages and groups where you may find freelance copywriters.

Another way you can use Facebook to find freelance copywriters is via Facebook groups like Cult of Copy Job Board.

Job boards

Job boards are where you can put out an ad for freelance copywriters to respond to.

Problogger Job Board costs from $70 to post a job, but Blogging Pro is free to post an ad, but they do have minimum amounts that must be paid to writers, like $15 per 500 words.

2 Big tips to hire the best freelance copywriters

#1: Understand skills of different writers

My first tip is that you understand the difference between different writers, and what skills each one brings to the table. 

For example, a copywriter is someone who writes marketing copy, so typically, a copywriter would produce content intended to sell something, while a blog post writer will produce copy for blog posts of which provide informational value to your readers.

Additionally…I hate to say this, but many writers don’t themselves know the difference between writing skills, but this is more true of inexperienced (and cheap) writers.

#2: Not all writers understand SEO

You may have a writing job that does not require SEO skills, and in that case, you can just scroll right by this tip. But if you are looking for a freelance copywriter to also help increase your website traffic, then they need to understand SEO, and many writers do not . In that case, you would do better finding a writer that does. 

Also be aware that many writers think they know SEO, and they are not intentionally lying to you; it’s just that they truly do not understand how to use search engine techniques in their writing, and are under the perception that SEO is simply keyword stuffing (but it is not).



Author: Claire
Claire is not just a writer. Her expertise is increasing website traffic and online sales through the use of smart, search engine optimised content that is targeted towards a certain audience. She specialises in compiling marketing case studies and blog posts using SEO techniques, and providing services to online marketing, CX, small business, recruitment and HR niches.