3 Reasons Your Search Engine Efforts Are Not Working

As a website owner who is new to online marketing, you’re aware that adding content to your website is good for search engines, and that as a result, search engines will send more traffic to your site.

But although you’re blogging, nothing’s happening. You’re seeing no results, and wondering if this SEO and blogging stuff actually works.

It does. But you’ve got to know how, and this article will provide a glimpse into some of the mistakes you may be making.

Here are the three most common reasons for SEO failure:

#1: Your content sucks

The number one reason for not getting traffic via content is because your content sucks. It adds no value to your target audience. Sorry to be so blunt, but let’s not waste time pussyfooting.

The most common problem I’ve seen with website owners, is that they believe that adding just any old content is enough.

It is not.

Hiring cheap writers is not the answer

Don’t expect to hire a cheap writer to compile a 600 word blog post, and then think that’ll do.

No, all that is doing is wasting your money on the wrong writer.

Now, if you’re in a very exclusive niche, or you need local traffic and the geographical peeps in your zone haven’t yet cottoned on to content and SEO, it might still work.

For instance, in South Africa, the majority of recruitment agencies haven’t cottoned on to the power of their websites, so they’re not even blogging. If that is a circumstance you’re in, you can get away with it still (until your competitors cotton on of course; then you’ll have to up your game or they’ll overtake you).

But if not, you’re never going to rank on search engines with cheap and useless content, because Google will only show valuable, high quality content to their users.


Get content like this written for you by a professional, SEO freelance writer.


Compare your content

Here’s a good experiment to find out how your content is doing:

Go to Google.

Type in a search phrase of a blog post on your website.

If Google brings back results from websites that do not offer the same solutions as you do, you’re probably not blogging about the right things.

And if Google brings back results of websites that are competitive to yours, analyse their blog posts:

  1. How long are their articles compared to yours?
  2. What do those blog posts cover that you don’t?
  3. What kind of images do they include compared to yours?

Now, here’s something to consider: Why would the same visitors going to a site like the ones ranking on the first page of Google, come and read YOUR content?

#2: The back-end needs work

The best way to find out what’s happening on the back-end of your site is to do a site check. Use this tool for that: http://seositecheckup.com.

You’ll get a report that looks like this:

SEO site check up screenshot

You may be interested in finding out what’s most important to Google in terms of search rank:

what rank factors are important to Google

#3: Blog post structure is not search engine optimised

What makes a blog post structure search engine optimised?

  1. The length of the blog post. The blog posts that are ranking in the top results are more than 2000 words long, some up to 5000.
  2. The blog post has to be easy to read – no clumped paragraphs, like this:

avoid clumped paragraphsImage Credit: Express Writers

  1. There are no headings or subheadings.
  2. No emphasis placed on any words.
  3. There are no links to high authority sites.
  4. There is too much self-promotion.
  5. The content does not add enough value.
  6. The wrong words are used, and this may bring in the wrong traffic, or no traffic.
  7. Not using search engine optimised image names.
  8. Using bad images or no images.

Author: Claire
Not just a writer, Claire specialises in increasing your website traffic and online sales through the use of smart, search engine optimised content that is targeted towards a certain audience. She specialises in compiling online content for SaaS, Telecoms, small business and marketing. Claire comes from a background in marketing and service operations analytics focusing on the customer experience.