Formula Tool: Specialising in a Niche

Completing the following formula for specialising in a niche will give you direction and clarity and should spark your own imagination to niche down and work out what you want to specialise in.

This information will help you differentiate yourself in your marketing activities.

Your goal with this formula is to complete these two statements:

Statement 1:

I am a [skill set] and I would prefer to work with [type of business].

Statement 2:

I help [industry] to [end result] through [specialisation].

Step #1:

I am a [skill set] and I would prefer to work with [type of business: entrepreneurs, startups, small business, nonprofits, large corporations].

Step #2:

I help [industry]:


Agriculture and Mining

Farming and Ranching

Fishing, Hunting and Forestry and Logging

Mining and Quarrying

Agriculture & Mining Other

Business Services

Accounting and Tax Preparation

Advertising, Marketing and PR

Data and Records Management

Facilities Management and Maintenance

HR and Recruiting Services

Legal Services

Management Consulting

Payroll Services

Sales Services

Security Services

Business Services Other

Computer and Electronics

Audio, Video and Photography

Computers, Parts and Repair

Consumer Electronics, Parts and Repair

IT and Network Services and Support

Instruments and Controls

Network Security Products

Networking equipment and Systems

Office Machinery and Equipment

Peripherals Manufacturing

Semiconductor and Microchip Manufacturing

Computer and Electronics Other

Consumer Services

Automotive Repair and Maintenance

Funeral Homes and Services

Laundry and Dry Cleaning

Parking Lots and Garage Management

Personal Care

Photofinishing Services

Consumer Services Other


Colleges and Universities

Elementary and Secondary Schools

Libraries, Archives and Museums

Sports, Arts, and Recreation Instruction

Technical and Trade Schools

Test Preparation

Education Other

Energy and Utilities

Alternative Energy Sources

Gas and Electric Utilities

Gasoline and Oil Refineries

Sewage Treatment Facilities

Waste Management and Recycling

Water Treatment and Utilities

Energy and Utilities Other

Financial Services


Credit Cards and Related Services

Credit Unions

Insurance and Risk Management

Investment Banking and Venture Capital

Lending and Mortgage

Personal Financial Planning and Private Banking

Securities Agents and Brokers

Trust, Fiduciary, and Custody Activities

Financial Services Other


International Bodies and Organizations

Local Government

National Government

State/Provincial Government

Government Other

Health, Pharmaceuticals, and Biotech


Diagnostic Laboratories

Doctors and Health Care Practitioners


Medical Devices

Medical Supplies and Equipment

Outpatient Care Centers

Personal Health Care Products


Residential and Long-term Care Facilities

Veterinary Clinics and Services

Health, Pharmaceuticals, and Biotech Other


Aerospace and Defense

Alcoholic Beverages

Automobiles, Boats and Motor Vehicles

Chemicals and Petrochemicals

Concrete, Glass and Building Materials

Farming and Mining Machinery and Equipment

Food and Dairy Product Manufacturing and Packaging

Furniture Manufacturing

Metals Manufacturing

Nonalcoholic Beverages

Paper and Paper Products

Plastics and Rubber Manufacturing

Textiles, Apparel and Accessories

Tools, Hardware and Light Machinery

Manufacturing Other

Media and Entertainment

Adult Entertainment

Motion Picture Exhibitors

Motion Picture and Recording Producers

Newspapers, Books, and Periodicals

Performing Arts

Radio, Television Broadcasting

Media and Entertainment Other


Advocacy Organizations

Charitable Organizations and Foundations

Professional Associations

Religious Organizations

Social and Membership Organizations

Trade Groups and Labor Unions

Non-profit Other

Real Estate and Construction

Architecture, Engineering and Design

Construction Equipment and Supplies

Construction and Remodeling

Property Leasing and Management

Real Estate Agents and Appraisers

Real Estate Investment and Development

Real Estate and Construction Other


Automobile Dealers

Automobile Parts and Supplies

Beer, Wine and Liquor Stores

Clothing and Shoe Stores

Department Stores


Furniture Stores

Gasoline Stations

Grocery and Specialty Stores

Hardware and Building Material Dealers

Jewelry, Luggage, and Leather Goods

Office Supplies Stores

Restaurants and Bars

Sporting Goods, Hobby, Books and Music Stores

Retail Others

Software and Internet

Data Analytics, Management, and Internet

E-Commerce and Internet Business

Games and Gaming


Software and Internet Other


Cable and Television Providers

Telecommunications Equipment and Accessories

Telephone Service Providers and Carriers

Video and Teleconferencing

Wireless and Mobile

Telecommunications Other

Transportation and Storage

Air Couriers and Caro Services

Airport, Harbor, and Terminal Operations

Freight Hauling (Rail and Truck)

Marine and Inland Shipping

Moving Companies and Services

Postal, Express Delivery and Couriers

Warehousing and Storage

Transportation and Storage Other

Travel Recreation and Leisure

Amusement Parks and Attractions

Cruise Ship Operations

Gambling and Gaming Lodging

Participatory Sports and Recreation

Passenger Airlines

Rental Cars

Resorts and Casinos

Spectator Sports and Teams

Taxi, Buses and Transit Systems

Travel Agents and Services

Travel, Recreations and Leisure Other

Wholesale and Distribution

Apparel Wholesalers

Automobile Parts Wholesalers

Beer, Wine and Liquor Wholesalers

Chemicals and Plastics Wholesalers

Grocery and Food Wholesalers

Lumber and Construction Materials Wholesalers

Metal and Mineral Wholesalers

Office Equipment and Suppliers Wholesalers

Petroleum Products Wholesalers

Wholesale and Distribution Other


(List of industries provided by




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  • Increase leads
  • Increase customer engagement
  • Increase customer retention
  • Increase efficiency
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  • Meet client demands
  • Mitigate disasters
  • Save money
  • Recruit talent
  • Work less




  • CRO (conversion optimisation)
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  • Search engine optimisation
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  • Video marketing
  • Branding


Author: Claire
Claire is not just a writer. Her expertise is increasing website traffic and online sales through the use of smart, search engine optimised content that is targeted towards a certain audience. She specialises in compiling marketing case studies and blog posts using SEO techniques, and providing services to online marketing, CX, small business, recruitment and HR niches.