- February 23, 2018
- Posted by: Claire
- Category: For Small Business Owners, SEO Blog Writing, SEO Strategy, Site Traffic, Target Audience, Target Persona, Web Content
By Claire Carradice, SEO Blog Writer
Someone asked me why my freelance writing prices are higher compared to other writers who “write just as well”.
It’s an excellent question.
It’s worthy to have a blog post made out of it.
You see, it’s a question that reflects a major problem in the world today in terms of online marketing for the smaller business, because it is something not understood by the clients who require freelance writing services, and most of the time, it is also something not understood by the writers themselves…
The difference between my freelance writing services and many others, is that I don’t only know how to write well, but I also understand search engines and online marketing, and how it all works together to create sales via websites.
Most writers do not understand those two elements; they only know how to write well.
Essentially, businesses add content to their websites in order to attract more traffic via search engines.
What they don’t know though, is that not every writer is equal, and therefore not every piece of content may get the results they’re after, and of course, results are the very reason for hiring a freelance writer in the first place…
In essence, because other writers do not have marketing or SEO experience, they may just write well, and their prices may look more affordable, but their work will not give you the results you are looking for.
The problem though, whether you choose to use another great writer, or whether you choose to use the services of First Steps Online Marketing for instance, is that you will not see the results immediately, but either way, only in a couple of months.
Here’s the difference between the writing of an un-SEO’ed writer, and my SEO blog post writing:
My writing gets sales results
Other writers just write well
|Topics are carefully thought out, to attract the right traffic and to match CTA’s to the right readers||Other writers are likely to want you to supply the topic, and they will just follow your guidelines|
|Write for your target audience – attracts the right people so that you make more sales||Does not write for your target audience – therefore attracts people that you don’t want to attract|
|Provide content that is not common||Often simply rehashes the kind of content every other site contains|
|Includes the right keywords, so that search engines show your pages instead of your competitors||Does not include keywords|
|Includes links to authority websites that are not direct competitors, so that your search ranking increases = more website traffic for you||Does not include authority links|
|Includes links to other parts of your website, which is good for your search engine ranking, and keeps readers on your site for longer||Not likely to include links to other parts of your website|
|Includes images that are named with keywords, so that your website will rank in image searches = more website traffic for you||May not include images, and if they do, they are not named properly, therefore they will not rank on search engines|
|Headline is carefully compiled, in order to fulfill expectations and to attract the right readers = to make more sales||Headlines are not strong, nor do they create expectations or attract attention|
|Blog post is compiled so that even when your readers skim through it, they will understand what it’s about = good reader experience, and search engines like it||Article is written without making it easy to read and digest|
|Includes content like statistics, so that your content is interesting and authoritative||Not likely to include interesting and well researched statistics from credible sources|
|Images include sources, so that you are protected against “image theft” and copyright laws||When images are included, the sources are often not included and you can get into legal hot water|
|When images are included, they are included to support the message, not only for the sake of including something nice to look at, therefore your readers get more value||Random images, when added, are usually not for the purpose of adding authority to the written message|
|Includes CTA’s to get the RIGHT people to take the RIGHT actions = your objectives are met||Does not include CTA’s|
|When necessary, a CTA is designed for you so that it gets more attention||Does not include CTA’s|
Remember! Even if you choose to use my services, you will not see an immediate result; it takes a few months at least of adding regular content, before you’ll notice an increase in traffic. Even so, it’s entirely dependent on search engines, and therefore there is no guarantee of when you will first start seeing an increase.